Welcome to So In Style Melbourne
Your fashion venture begins here. Empowering fashion enthusiasts to realize their dream retail business
Discover our Collection
So In Style is where creativity meets commerce a fashion wholesale and manufacturing house redefining everyday style across Australia, New Zealand and Fiji.
We specialise in women’s ready-to-wear collections that blend trend, comfort, and commercial sensibility, designed with a deep understanding of what today’s customer truly wants. Every piece is thoughtfully created to reflect the rhythm of the local fashion scene, effortless, wearable, and always a little ahead of the curve.
With showrooms in Melbourne, Sydney, and Brisbane, each space tells its own story, curated to mirror the unique tastes and lifestyles of its region. Our Melbourne flagship in vibrant Collingwood is the creative heart of the brand, where our in-house design team brings ideas to life from sketch to sample, from trend to timeless favourite.
At So In Style, we don’t just design clothes, we curate collections that connect
Our Curated Fashion Brands
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Fria The Label is designed for sophisticated women, tailored for those who appreciate a blend of conservative elements and trendy styles. The collection exudes sleek and modern aesthetics, catering to the dynamic lives of mothers and career-driven women.
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Explore our basic styles collection, where simplicity meets affordability. Positioned with a lower price range compared to Fria Label, Silver Wishes redefine basic fashion without compromising on style. Embrace the beauty of basics with our thoughtfully curated collection, exclusively focusing on the essential look. Crafted from comforting cotton and viscose jersey, our pieces promise not just style but also exceptional comfort
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Introducing Surii, a haven for young women, where individuality seamlessly blends with elegance. Surii Label is dedicated to empowering smart, successful young women who prioritize quality, comfort, and practicality in their daily wardrobe choices. Our designs offer a unique blend of feminine grace and edgy sophistication, complemented by elevated basics.
Let’s Work Together
Whether you're stepping into the vibrant world of fashion retail or looking to refresh your current collection, our in-house brands bring you a curated range of stylish, on-trend pieces designed to suit every taste. Explore our versatile collections and elevate your store’s appeal with designs that captivate and inspire.
Ready to make your next style move? Join our stockist community and let’s create something fabulous together.Stay connected with us on social media for the latest fashion trends and updates.
Contact Us
If you have any questions or would like to learn more about us, feel free to get in touch! Just fill out the form and send us your message. We're here to help!